Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…Learn more
Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.
Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.Learn more