Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…Learn more
Lasts up to 100% longer*
*vs. ordinary carbon zinc AA/AAA batteries in 2015 IEC tests. Results may vary by device and usage pattern (www.iec.ch)
Lasts up to 50% longer*
*vs. ordinary carbon zinc AA batteries in 2015 IEC tests. Results may vary by device and usage pattern.
Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.
Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.Learn more