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Ultra Alkaline AA Batteries

Lasts up to 100% longer*

*vs. ordinary carbon zinc AA/AAA batteries in 2015 IEC tests. Results may vary by device and usage pattern (www.iec.ch)

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Alkaline AA Batteries

Lasts up to 50% longer*

*vs. ordinary carbon zinc AA batteries in 2015 IEC tests. Results may vary by device and usage pattern.

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Duracell Specialty 2032 Lithium Coin Battery 3V

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Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

Duralock – Fresh Batteries Up To 10…

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

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How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Hi, we are

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Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny