It’s What’s Inside That Counts

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Device Applications

Duracell powers explorers, learners and adventurers of all ages.

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Ultra Alkaline AA Batteries

Higher performance + longer lasting*
*vs. ordinary zinc-carbon batteries

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Ultra Alkaline AAA Batteries

Higher performance + longer lasting*
*vs. ordinary zinc-carbon batteries

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Coin Button Lithium 2032 Batteries

Dependable and long-lasting lithium coin button battery.

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Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

Duralock – Fresh Batteries Up To 10 Years

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

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How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Hi, we are

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Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny