Duracell's next generation of power Duracell Optimum

We are proud to introduce New Duracell Optimum, Duracell’s most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system that makes it our best performing ever! For example, it allows you to take up to 500 pictures with your Fujifilm Instax mini 11 camera or play for longer with your XBOX Wireless Controller1.

Get more out of your devices with Duracell Optimum.

See "The Science" section below for further information

1Delivers extra battery life in Xbox Wireless Controller in Forza Motorsports7 vs. Duracell Coppertop AA. Results may vary by device or usage pattern.


in your Xbox wireless Controller1


in your RC toy truck2

2Delivers Extra battery power to Spin Master Monster Jam Official Grave Digger Remote Control Monster Truck. 1:24 Scale. 2.4 GHz P/N 6047111/604495 vs. Duracell Coppertop alkaline AAA. Results may vary by device or usage pattern.

Duracell Optimum packaging

Unique design keeps batteries in place and allows secure storage when recycling.


Duracell Optimum Packaging
Meets Duracell Optimum Performance

Duracell Optimum's packaging is 100% recyclable.

Duracell Optimum’s pack keeps new batteries in place and allows secure storage of used ones for recycling

The Science

We took our best performing battery and added a NEW ACTIVE MATERIAL FOR MORE ENERGY.

Duracell Optimum nominal battery voltage (ie the approximate voltage value used to identify the battery type) is the same as the nominal voltage of other Duracell alkaline batteries (1.5V), yet, Duracell Optimum has an additional active secret ingredient to its cathode on top of its alkaline chemistry, allow to deliver a higher actual running voltage (ie the actual voltage delivered to the device) than the next best Duracell battery in a wide range of devices.