Duracell privacy practices are consistent with:
- The European Union Data Protection Directive.
- The U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.
- Fair information practices established by the Organization for Economic Co-operation and Development (OECD).
- The Asia Pacific Economic Cooperation (APEC) Privacy Framework.
Information collected through Mobile ApplicationsWhen you download our mobile applications to your mobile device we may also collect information that you provide. We also automatically collect information through our applications.
The following are examples of the types of information we may automatically collect through our applications:
- Advertising ID or similar identifier.
- Information about your device’s operating system.
- Information about the way you use the application.
Your Choices about information collection through Mobile ApplicationsWhen you download our mobile applications to your mobile device, we may also collect information that you provide. We also automatically collect information through our applications. Precise Location Data Our mobile applications may collect precise location information from your device, if you consent to the collection of this information. We may use third-party service providers to provide location services using the location data you provide. You may opt out at any time to the continued collection of this information by adjusting the settings on your device.
Information Duracell collects from other sourcesWe may obtain information from other sources, including commercially available sources. Examples of information we may collect from other sources are:
- Postal address.
- Email address.
- Date of birth.
- Income level.
- Household information.
- Your interests such as hobbies and pets.
- Consumer and market research data.
- Purchase behavior.
- Publicly observed data or activities, such as blogs, videos, internet postings, and user generated content.
How Duracell Uses This Information
Duracell Business Purposes.Duracell Business Purposes. We use the information we collect to provide you products, offers and services, to deliver to you advertisements, offers or other content tailored to your interests, and to conduct other Duraell business operations. The following are examples of how we may use the information we collect: * Answer your questions or respond to your requests. * Send samples, premiums, products and information. * Develop new products and services. * Enroll you in contests, programs, or offers that you request. * Create and manage your account. * Process payment for purchases or other services. * Protect against or identify possible fraudulent transactions. * Send you email and/or postal messages with information about Duracell products and other content we think may be of interest to you, including brand and service information from carefully selected business partners. * Develop and provide advertising tailored to your interests, including interest-based advertising. * Personalize your experience on our websites by presenting products and information tailored to you. * Allow you to participate in social sharing on our websites. * Analyse the use of our products, services and advertising. * Enforce our Terms and Conditions and otherwise manage our business.
Information SharingThe success of our business depends on your trust, and we do not sell your personal information to marketers outside of Duracell. We share your personal information within Duracell and as described in this Policy. We do not share personal information with marketers outside of Duracell, unless you consent to such sharing, or as described within this Policy.
- To protect and defend the rights and property of Duracell (including enforcing our Terms and Conditions).
- When required by law and/or government authorities.
Your Choices & Access to Your InformationWe give you choices about how we communicate with you.
Email CommunicationsYou can stop receiving promotional email messages from Duracell by following the opt-out instructions provided in any such message you receive.
Mobile Text MessagesWe only send you promotional mobile text messages if you explicitly ask to receive these (you opt in). You can stop receiving promotional text messages by following the instructions to opt out provided within that text messaging program. PLEASE NOTE: We will honour your request to stop receiving promotional email, text and postal messages from Duracell. However, we may continue to send you service-related communications such as emails confirming purchases through our websites. And we may keep information for record-keeping, such as to ensure we fulfill consumer requests not to send particular types of messages.
AccessWe take steps to keep your personal information accurate. Many Duracell programs provide access to view or update personal information you provided when you registered online. Check where you registered to learn if you can view or update your information there. If information access and update are not available where you registered, click here to select your country and to learn how to access and/or update the personal information you provide to Duracell. Duracell does not charge for this service and responds to reasonable requests in an appropriate timeframe.
Cookies and Other TechnologiesDuracell and our third-party service providers use a variety of technologies to assess how our sites or mobile applications are used, to personalize your experience and to deliver you advertising, including online content, tailored to your interests. Some technologies we may use include the following:
CookiesA cookie is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. We use the information collected by cookies to remember who you are to log you in and your preferences, to provide to you advertisements, offers or other content tailored to your interests and to assess how our sites are used. You can accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s).
Interest-Based AdvertisingYou may receive interest-based advertisements, offers or other content as you interact with websites or mobile applications. Interest-based advertising is online advertising from Duracell and/or from our carefully selected business partners that is tailored to your interests and sent to your device using a cookie or other identifier assigned to your device. These cookies or other identifiers are placed in general interest categories that we infer from information such as:
- The web pages you view and links you click on Duracell websites and other websites you visit.
- Mobile applications you use.
- The Duracell emails you view and links you click in the email.
- Demographic data.
- Offline and online purchase data.