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Privacy Policy

This Privacy Policy applies to consumer information, including personal information, collected and used by The Duracell Company.

Table of Contents

Last modified on: August 5th 2021 Thank you for visiting the Duracell website. Trust is a cornerstone of our corporate mission. Duracell is committed to maintaining your trust by protecting personal information that we collect and use. This Privacy Policy (“Privacy Policy”) describes the information that we, Duracell international Operations SARL, a Swiss company with its registered offices at 1, route du Pré de la Bichette, 1202, Geneva, Switzerland, and our affiliated companies and subsidiaries (“Duracell”, “we”, “us”) collects about you, how we use and protect this information, the choices you can make about how we use this information, and how you can exercise your individual rights provided by applicable law. Your entry of personal information on our website constitutes your acknowledgement of receipt and understanding of this Privacy Policy.  We strongly urge you read this notice and make sure you fully understand our practices in relation to personal information, before you access or use any of our services.

What’s covered by this Privacy Policy

Any Duracell website which links to this Privacy Policy is covered. This Privacy Policy does not cover and we are not responsible for third-party websites or applications that may be linked from our websites as described in the Links to Other Websites and Third Parties section of this Privacy Policy. Duracell privacy practices are consistent with applicable privacy laws including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) which govern how we collect, use and disclose your personal information. Nothing in this policy shall apply to the extent that it is incompatible with applicable data protection laws.

What information do we collect and how?

We may collect personal information directly from you when you voluntarily choose to participate in our offers, promotions and competitions, call or email us, or otherwise provide information directly to us. We may collect the following information directly from you:
  • Identification data: ex. name, postal address, telephone number
  • electronic location data
  • electronic identification data: email address, IP address
  • profession and job
  • professional contact details
  • consumption habits
  • device information
  • household composition

Purposes for collection and use

Duracell collects and uses your personal information in the following ways:
  1. Direct marketing: when we receive explicit consent to, we will collect and use information voluntarily submitted to us to send you requested materials or provide information about our products, services, promotions and competitions. If you have requested product information or to participate in a promotion or competition, or if you have bought products, we may also use your personal information to provide information about products, promotions or competitions we think may be of interest to you. Users who wish to stop receiving these materials may unsubscribe by clicking on the link in those materials or by getting in touch with us: https://www.duracell.com.au/help/#contact-us
  2. Product development, customer management, testing, improvement and troubleshooting: To secure and protect the integrity of this website, and for website and product development. When we receive your explicit consent to collect tracking information via cookies, we also may use viewing data to analyse how visitors use the website in order to provide statistics and improve the experience of interacting with the website. See hereunder for more information in this respect.
  3. As permitted to meet applicable legal obligations: we may pursuant to valid legal process, such as a search warrant, subpoena, or court order, allow access to any information (including personal information) provided to Duracell, in order to comply with such process and to protect our rights and property. If warranted, we may also allow access to this information in special emergencies where physical safety is at risk.
  4. To the extent necessary to perform a contract or take steps to enter into a contract with you, for purposes of customer and contract management.

Cookies

The first time that you visit our website, we notify you about our use of cookies through a notification banner. We collect your explicit permission prior for the use of non-operational cookies.  You may withdraw your permission for using these cookies at any time by using the cookie management functionality provided on this website: that appears on every web page on the website. A cookie is a small piece of data that a web site can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. Cookies can allow us to properly format the web page on subsequent visits for your specific computer and browser, letting us personalise your experience and tailor our inter­actions with you.  Cookies also help us to gather anonymous statistics about usage and effectiveness of our site. Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. However, disabling all cookies could diminish the functionality of the site and negatively impact your site experience. You may read more about cookies in our cookie policy: https://www.duracell.com.au/about-cookies The success of our business depends on your trust, and we do not sell your personal information to marketers outside of Duracell. We do not share personal information with marketers outside of Duracell.
  1. Third-party service providers
We may rely on third-party service providers to perform a variety of business operations on our behalf. In so doing, we may need to share your personal information with them. We will then provide our service providers with only the personal information they need to perform the services we request. These services are carried out for the business purposes described in paragraph “Purposes for collection and use ” of this policy.  We enter into written contracts with our service providers, and we require that they protect this information and not use it for any other purpose. For example, we may rely on a service provider to:
  • Fulfill your product and service requests and answer your questions.
  • Host our websites and deliver our communications.
  • Mail product samples, contact contest winners.
  • Conduct research and analyse data to improve our products, services and websites.
  • Perform other services that we request.
  1. Aggregated and non-personal information
We share aggregated and/or anonymous information that does not identify you for Duracell business purposes. For example, we may disclose the number of visitors to Duracell websites or services. We may also share aggregated and/or anonymous information with our business partners for their own business purposes.
  1. Other situations
We may disclose your personal information:
  • To protect and defend the rights and property of Duracell (including enforcing our Terms and Conditions).
  • When required by law and/or government authorities.

Information Transfer

Your personal information may be transferred and stored outside your place of residence, in locations that are subject to different standards of data protection. Duracell may transfer your personal information within Duracell and/or to other third parties, such as our third-party service providers located outside your place of residence. This may include transfer to the United States. When we do so, we transfer the information in compliance with applicable data protection laws. We have implemented procedures and controls to help ensure that personal information is protected no matter what country it is stored in or transferred to.

Accuracy of Information

We take reasonable steps designed to keep your personal information accurate. However, we also rely on you to provide accurate and complete information and inform us of any changes.

Your rights in connection with your personal information

Under certain circumstances, and as required by applicable laws you may have the right to:
  • Request access to your personal information.
  • Request correction of any incomplete or inaccurate personal information that we hold about you.
  • Lodge a complaint with your local supervisory authority for data protection.
If you want to exercise any of these rights, please submit your request to the contacts named in the Contact Duracell section of this Privacy Policy. You will not have to pay a fee to access your personal information. However, we may require you to meet our reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material). Alternatively, we may refuse to comply with the request in such circumstances. If a request is denied, we will notify you of the reason. We will respond to your requests to access or correct personal information in a reasonable time and will take all reasonable steps to ensure that the personal information we hold about you remains accurate, up to date and complete. We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights) and ensure that personal information is not disclosed to any person who has no right to receive it.

Information Security

Duracell is committed to keeping personal information secure. We have implemented technical, administrative and physical procedures designed to protect personal information from loss, misuse or alteration. Unfortunately, the transmission of information via the internet is not completely secure. Although we will have taken reasonable measures to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features designed to try to prevent unauthorised access.

Children’s Online Privacy

We do not intend to collect personal information online from children under the age of 16 or as otherwise defined by applicable local legal requirements, except on sites specifically directed to children. On those sites, additional transparency requirements are applicable and observed.

Contact Duracell

If you have any questions, inquiries, requests or complaints, please contact us at: https://www.duracell.com.au/help/#contact-us. You may also have rights under applicable laws to lodge a complaint with a supervisory authority in relation to how we collect, use or disclose your personal information. Users in Australia may contact the Australian Information Commissioner (www.oaic.gov.au).

Changes to This Privacy Policy

We will post changes to this Privacy Policy and indicate the effective date when this Privacy Policy is updated. If we make any material changes to this Privacy Policy, we will notify you by posting notice of the changes on this website.