Duracell Optimum AA

UP TO 200% EXTRA LIFE * OR EXTRA POWER **

Vs leading Zinc Carbon batteries: *Extra Life LR6 IEC Motor / Toy test (www.iec.ch) OR **Extra Power in LR6 IEC Motor / Toy test. Results vary by device or usage pattern.

CHOOSE PACK SIZE
OTHER SIZES AVAILABLE


New Duracell Optimum. Up to 200% Extra Life* OR Extra Power**

Duracell’s most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system with Powerboost Ingredients that makes it our best performing ever! For example, it allows you to take up to 500 pictures with your Fujifilm Instax mini 11 camera or play for longer with your XBOX Wireless Controller***.

Optimum Performance meets Optimum Packaging
Duracell Optimum’s new and innovative ‘book’ style pack has a door and an organiser tray inside, which finally means no more batteries rolling around the kitchen drawer! Instead your batteries remain conveniently and securely stored until you are ready to use them. And once batteries are exhausted, you can re-store them, ready for future recycling. The packaging is recyclable.

Duracell Optimum batteries are available in AA, AAA formats.

Vs leading Zinc Carbon batteries: *Extra Life LR6 IEC Motor / Toy test (www.iec.ch) OR **Extra Power in LR6 IEC Motor / Toy test. Results vary by device or usage pattern.

***Delivers extra battery life in Xbox Wireless Controller in Forza Motorsports7 vs. Duracell Coppertop AA. Results may vary by device or usage pattern.

Duracell’s most groundbreaking innovation yet