Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers.
January 1, 2016 About Duracell Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers. Duracell has a rich history of innovation with many pioneering and successful products, ranging from the first hearing aid cell button and alkaline AA and AAA batteries through to POWERCHECK™, which allows consumers to verify a Duracell battery’s remaining power. Our Quality Assurance Standards specify the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Duracell employs over 3,300 staff around the world and has global regional headquarters in Geneva (EIMEA), Singapore (Asia), and Miami, Fl. (LA) and Bethel, Conn. (USA). On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group. For information visit www.duracell.com @Duracell Media Contacts Frank Imbescheid, Duracell EIMEA Communications T: +41 58 00 4 3419 M: +41 79 73 15 746 E: imbescheid.f@duracell.com
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Official Rugby World Cup 2015 Tournament Provider, Duracell, today launches a new objective measure of power and endurance to help fans to understand more about teams, players and key moments at the 2015 Rugby World Cup.
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Duracell brings even more smiles to children in the UK this Christmas with the launch of its new #poweringsmiles campaign
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