DURACELL TORCH SOLUTION

The DURACELL^® Torch solution combines superior packaging and merchandising that helps simplify your shopping experience

Extensive research revealed that the torch shopping experience can be confusing... Many products are available with unnecessary features and their packaging leaves it up to you the consumer to extract the benefits and usage occasions. Retail displays appear cluttered and random. DURACELL recognized this issue and has developed a solution to ease your shopping experience!

The DURACELL Torch line is designed, packaged and displayed in the following three, color-coded categories based on key usage occasions: Outdoor (green), Home/Auto (blue) and Personal (red). The packaging and displays reinforce these product segments with matching color-coded icons that identify the usage occasion, while also communicating key attributes that are relevant to you.

SUPERIOR PACKAGING
	Front:
		DURACELL® brand name
		Advanced design with touch and feel feature on rubber lights
		Relevant features and benefits highlighted
		Clear statements and images linked to segments
		Color-coded segmentation icon linked to key usage occasion
		DURACELL® Coppertop™ alkaline batteries included*
	Back:
		Product “break-apart” to communicate bulb info and loading method
		Product Range Educational Section
		Guarantee Statement

*Excludes Durabeam®