As part of the Gillette Company, DURACELL is the world’s leading manufacturer and marketer of high performance alkaline batteries. DURACELL also markets primary and zinc air batteries as well as rechargeable nickel-metal hydride batteries.

The company operates 10 battery manufacturing facilities worldwide with head quarters in Bethel Connecticut USA. Australian operations are conducted from Scoresby, Victoria.

DURACELL sells batteries throughout the world under the DURACELL® trademark. Consumers worldwide buy DURACELL because it delivers long life, premium quality and reliability. DURACELL leads the category in innovation and technology.

In 2000, DURACELL net sales were US$2.577 billion and DURACELL were the most popular batteries in the world.

 

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